IQ is a personal concierge for all. Uniqlo's smart new chatbot is a new fun way to shop via Facebook Messenger. Tell IQ what you're looking for and like shopping with your best friend who knows your taste, the perfect options are served up.

I worked with Inamoto & Co. to help create IQ's personality and voice. It became an on-demand predictive conversation, shifting from an anonymous mass transaction. It was Uniqlo's new channel to build customer relationships by communicating with customers, informed by data.

IQ, my digital concierge, now knows I like anything with stripes.